The entire process of presenting your business with some “enrollment power” is a matter of understanding how your audience is divided based on their core attitude and core motivation. What does that mean? Let’s start with the core attitude. In every group of prospects there are 4 types of attitudes:

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In the past few years personal branding has been discussed exhaustively throughout the internet. The difference between today and say ten years ago is the rise of social technologies that have made branding not only more personal, but within reach.

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